24 Feb
Unlike in the past, hiring candidates especially qualified healthcare professionals such as doctors, pharmacists and nurses are no longer a walk in the park. Attracting talented medical professionals today requires more than decent salaries, starting bonuses, and impressive benefits. This is where employer branding is crucial to attracting excellent healthcare professionals.
Employer branding is how you distinguish your establishment from other healthcare competitors among the doctors and nurses you’re hoping to appoint. It’s determined by various aspects like your reputation in the industry, your organization’s values, and your benefits program, among other things. Employer branding is becoming increasingly more important in today’s market for healthcare administrations as doctors and nurses can conduct their research and obtain information at the tips of their hands due to the abundance of data available online.
Be a standout in your healthcare industry
Brilliant Chinese military strategist Sun Tzu or the famous actor Al-Pacino stated the same business advice – “Keep your friends close and your rivals closer”. If you consistently differentiate yourselves from your fellow competitors and being a presence at your healthcare industry’s major conferences, conventions, and events, will help in building your reputation as the industry’s major players. In addition to being a valuable chance for doctors to learn and network, healthcare industry events are a significant opportunity to position members of leadership as thought leaders via dialogues and slots on expert panels. When it comes to recruiting, industry events can be a treasure trove of qualified doctors, pharmacists, nurses —many of whom are there specifically to make connections that will lead them to their next role in the industry.
Create a great employee value proposition
An employee value proposition (EVP) is the unique set of benefits that an employee receives in return for the skills, abilities, and knowledge they bring to an organization. An EVP is about defining the essence of your establishment – how it is special and what it stands for. It incorporates the fundamental motives that medical professionals such as doctors, pharmacists, and nurses are proud of and motivated to work there, such as the exciting vision or distinctive culture. It is critical to make sure your EVP is unique, relevant, and captivating. When combined into all parts of a business, a solid EVP will assist retain talented healthcare professionals and entice highly qualified doctors and nurses.
Leverage on your existing employees
Over 70 percent of people trust what employees say over advertisements. In that sense, what medical professionals such as doctors and nurses are saying about your organization is extremely significant. Therefore, place them first and everything else will fall into place with your establishment’s brand. By engaging your current staff organically, you’ll be able to capture their outlooks and convey reliable experiences to the potential talent on what it’s like working in your organization. Give your employees incentives for taking an active role in recruiting new talent. Offer bonuses for qualified referrals. Help them spread the word about your organization by advertising your open positions internally. Convey specifics—not just the job title, but the qualities and skills you’re looking for in a candidate—to help your team connect you with the right people in their network.
Receiving recommendations from your employees is the best form of advertisement as it empowers, engages, and offers them ownership of your establishment’s brand. Transforming your staff into brand ambassadors is a great method to share your company’s culture and values with future employees. When your employees are active brand representatives and constantly share updates about the organization; it will greatly increase the marketing and social reach of your company and captivate job searching doctors and nurses.
Work with us!
It has never been easier to save time, source qualified healthcare professionals, and fill your open roles faster than with the assistance of Keystone’s Career Recruitment Agency. We partner with our clients to find out the requirements of their roles to determine the essential skills and qualifications that are required. We have experienced recruiters and a strong reputation within the healthcare industry we hire for.
If you are looking to quickly fill open roles with qualified doctors, pharmacists, nurses, or other medical professionals, connect with one of us today! Let’s work together to make your hospital in achieving more success!
